MISSION

Phuket, and Thailand, being ranked as some of the most popular tourist destinations in the world, are still implementing numerous developments in order to increase their attractiveness.  In Phuket specifically, almost all activity, all business, all lifestyle is related to the surrounding ocean. An outstanding treasure of beauty, resources and inspiration that has no price and no cost. Nature offers itself to us and allows us to thrive both in our industry and in our hearts.

But the oceans are dying. From pollution, from overfishing, from climate change, from tourism activity. It is not a fatality. There is an immense awakening around the world, and here in Thailand, aspiring to reverse the damage done, and thoroughly review and reform our relation to Nature. The tourism industry, such an important asset to our region’s development, can lead this transformation. Not only by implementing new habits and behaviours, by participating to their environment’s restoration and preservation but also by setting examples and inspire their guests.

We at OFA wish to collaborate with all local actors who are prepared to embrace this necessary environmental transition. Through education, co-operation and initiative  but most of all by helping to create and develop an international  REPUTATION for Phuket as an Earth-friendly destination that will appeal to a new style of travellers, ecologically conscious visitors concerned with Nature, Beauty and Sustainability.

We put all our knowledge, resources, networks and financial power to achieve our goals. Organizing is understanding the sometimes complex and intricate challenges of natural AND human processes.

Marine life, like all life, is made of plants and animals interacting for collective survival. We engage in cooperation with all parties concerned by their environment. Through the alliance of sustainability and economic development, we will seek solutions that respond to both necessities.

Education is a gradual process which brings positive changes in human life and behaviour. It is not simply the process by which adults teach the young. Quite the contrary, we address the young because we are acting upon a world that belongs to them, they in return will teach adults which world they want to live in.

In order to take action and solve problems, we need to admit that there is a problem, that part of it may be the result of our lifestyle, and moreover, the consequence of the social systems we have developed. The transition needed may require that we agree to a deep personal transformation.

Our relation to Nature is one of mutual nurturing, our environment will preserve us as long as we preserve it. Giving back what we take from it is keeping vital circles of life going. We show humility and a sense of service to the most caring Mother of all.

Oceans shelter the greatest eco system on earth, we thrive on them while 95 % of them remain unknown to us. While life on Earth has always found its way to a perpetual renewal, our concern with Nature is about saving a symbiosis crucial to the survival of humanity.